What have we done?’ is a plea heard amid the wreckage of Afrikanerdom. ‘Afrikaner’ in South African public discourse is more often than not a swear word. This close media study considers how, squeezed in the moral vice of past and present, Afrikaners look in a mirror that reflects only a beautiful people. It is an image of upstanding, hard-working citizens. To hold on to that image requires blinkers, sleights of hand and contortion.